Brazilian still and sparkling wine exports increased by 39.3% in volume and 32.8% in value in the first half of 2018, in comparison with the same period in the previous year. The wine products were traded to 29 countries, adding up to 1,593,137 liters and USD 3.6 million in sales. In the ranking of the five main destinations are Paraguay, the United States, Singapore, Colombia, and the United Kingdom. The 42 participating companies of the Wines of Brasil sector project, held in partnership between the Brazilian Wine Institute (Ibravin) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), are responsible for 85% of the results attained.
According to Ibravin’s Promotion manager, Diego Bertolini, the expectation is that trade overseas continues to expand in the second half, especially due to strategies in Latin American markets, which also include the 100% Grape Juice of Brasil sector project. In 2017, the countries of the continent absorbed 41.3% of the overall total traded.
“In addition to the target markets of China, the United States, and the United Kingdom, we intend to broaden promotion initiatives and improve distribution in countries near Brazil, such as Paraguay, Chile, and Peru, due to competitive advantages, such as logistics and product profile. Latin Americans have a similar palate to Brazilians, which favors our entry,” explains the executive.
Between January and June 2018, sparkling wines had the best performance, which obtained an expressive growth of 61.2% in liters and 29.2% in value, compared to the first half of the previous year. Still wines, which represent the largest portion of trade, increased 37.4% in volume and 33.6% in sales.